Branding and brand identity. We hear them a lot of times and see these come up in our feeds whenever we search for “business”, “start up”, “marketing”, and things related to business. But what is it really and why is it important to your business? Let’s think of it this way. Picture yourself walking on the street and you see a billboard of a girl in sportswear with three stripes. Our brain automatically recognises it as Adidas. Or when you see a swish and you’ll immediately know it’s Nike. That, my friends, is branding. The logo you recognise directly links to the company it is from. It is the...

  When a client wants to partner with us, one of their first questions is: “Do online reviews help me rank higher on Google?” Well, the answer is Yes! For someone who’s been working in the digital marketing world and helping out businesses strategise their growth through SEO , it is a known fact, plus some concrete back-up data, that having online reviews to your name can help boost your rank. 83% of people think a business with a user-generated review on their landing page is trustworthy. Not only that, having good reviews can win you more clients and get you more sales. If you’re ready to kn...

When it comes to driving traffic and increasing your blog's visibility, content is king. It's the reason you chose to start blogging in the first place, and it can help your blog achieve tremendous success. It's what keeps content flowing regularly and provides a steady stream of fresh content for your readers. If you're just getting started with a blog, or if you've been blogging for a while, you might still be wondering how to create a winning content strategy for your blog. A winning content strategy is a flexible one. It allows you to deliver on the unique needs of your customers, your bus...

We often get a lot of questions about what to do when an algorithm update has hit a site. The truth is, there's no one-size-fits-all answer, and you should look at your site to see if it fits the "characteristics" of the update. Google updates its algorithm hundreds of times a year, but some updates are more critical than others. We all know the big ones - Penguin, Panda, the mobile-first index - and the latest one is Fred, which was rolled out to combat low-quality content. As such, it's essential to know how to deal with changes to the algorithm when they're rolled out. Here's all you need t...

Does it feel like the speed at which SEO techniques change is on a constant incline? If so, you’re not alone. Google is getting more intelligent and more powerful — analysing and understanding web pages and its effectiveness in keeping people within its framework. Why? The better Google answers queries within the SERPs or directs users to ads instead of organic listings, the more money it makes. SEO and content marketing was evolving at a record pace in 2021. At this point, Google’s algorithms, capabilities, and expectations are expected to continue to grow at a fast rate. As the SEO industry ...

  Google has added several improvements to their search results pages over the years, from adding rich snippets to images, including comparison tools for products, and showing "Top Stories". The latest change is a new user experience that Google calls "Page Experience. When it comes to the user experience (UX) of search results, Google has been hard at improving things for searchers. Since 2015, Google has been testing what it calls "rich results" in search, and it's now rolling out this new feature to all users. Rich results are designed to provide more information about a search result, incl...

The WordPress platform takes security very seriously. Even so, no system is 100% user-proof, and the platform is rife with vulnerabilities. Companies that provide WordPress support services are often flummoxed when their clients claim that their websites have been hacked. Unfortunately, WordPress is a popular target for hackers. This is because it is used by millions of people across the globe. WordPress powers more than 28% of all websites on the Internet. It uses the MySQL database to handle page content, so you must keep it updated. There's nothing more damaging to a site's reputation than ...

Google is trying to make it easier for people to find the businesses they need by adding local listings and maps to its search results. If you are using the services of a professional SEO company , then chances are they’ll be using Google My Business to promote your business online. The reason is simple: Google My Business is a free service that allows you to create your business listing on Google. GMB is an incredible platform that can help any local business owner get his business on the map. It’s a huge benefit for local SEO as it helps your business to rank higher on search engine results ...

Ever wondered why those big high-quality images on your product page or a landing page might cause slower loading speed for site users? Why your product images don't show up in Google search results? Did you check conversion? Are your web conversions suffering because of unoptimised images? Unoptimised images can negatively affect your website performance, user experience, and conversion as well. Image optimisation is also essential for customer retention; why?   Acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. A good customer experience is necessary to ...

Page load time or page load speed is a performance metric that shows the time needed for a page to display on a screen. Page speed is one of the most important ranking factors for a website. And each year, the speed importance to your SERP position is growing higher and higher. The website speed optimisation directly influences the critical factors of website success, and they are: conversion visibility usability On the other hand, a slower website will have a low number of conversions, a high bounce rate, and a low number of pages per visit. A better page load time is essential for businesses...

You have your top-performing pages that are doing really well to get the traffic and generate leads. Maybe these are the highly converting pages and the ones that get you the most qualified traffic. But it's just sitting there somewhere on your site. Wouldn't it be great if you dust off your old content that has already proven it's worth and refurbish it to do even better? Refurbishing an old blog or an existing content page is no easier than creating new content. Creating new content pages for your niche is critical to capture more traffic, but while doing so, content creators miss the opport...

Many small business owners are showing interest in improving search rankings and conversion rates through SEO. Many proven SEO strategies can help you improve rankings as well as conversion. One such strategy is local SEO. Although each  SEO strategy is essential, local SEO can be exceptionally beneficial to your company. Local SEO involves optimising your company’s website so that you gain higher rankings in the search results when a user does a local search. What is a local search? A local search occurs when a person tries to find some information with local intent. For example, ‘SEO Consult...

  Creating new website content is critical, but re-creating and refurbishing existing content to add value for your customer is even more crucial. Creating content that adds value to your business or website is not a cakewalk. And sustaining trend is even more overwhelming. To be on top of your content marketing , you must create an ideal content plan that includes evergreen content. It would be best if you kept your content piece alive forever. Here's why? Why refurbish existing or old blog content? Fresh, current and new information is what people look for when searching for something on Goo...

It is crucial for organisations to select the appropriate analytics solution given the rapid evolution of digital marketing and the rising demand for precise data analysis. The two popular Google Analytics versions, Universal Analytics (GA3) and Google Analytics 4 (GA4) will be compared in this article, along with their features, advantages, and differences. In October 2020, Google rolled out Google Analytics 4 as its default property type for analytics accounts. The new update comes as a re-build of GA from the ground up, with more user-centric events and tracking them all through their custo...

Google Analytics 4 is the latest version, and since it the fourth one, it is called GA4. The new version was rolled out in October 2020 and got a complete makeover; introducing new concepts and a different (more effective) approach.  So, what’s new in Google Analytics 4? The other features are the same, GA4 uses a new measurement model called the ‘Event + Parameter’ model, which is user-centric instead of a traditional session + pageviews centric measurement model. The new event model is flexible than the traditional event model in terms of its ability to track a wide range of user interaction...

Given the current scenario, COVID-19 has brought uncertainty for offline and online consumer behaviour. Everything is moving online, education, learning, training and everything else. More and more businesses and eCommerce store owners are now adopting digital technology, impacting how your conversion works. For an e-commerce store, each road leads to your product pages, and these are the essential pages on your website. A product page is where crucial decisions are made, whether to process to checkout or abandon the cart. What is optimisation? The optimisation is one of the most popular words...

  Link building is one of the most vital SEO activities. It also influences your Google search rankings. Link building builds trust between the other websites, your website and even the search engine. We believe that it is still a rock-solid SEO strategy that can generate traffic and expand online presence. So, it is vital to do it right. There are many ways to create a strong link building strategy. However, even seasoned SEO specialists commit mistakes, which can negatively impact your website, causing a loss in traffic, leading to some websites getting penalised in the most severe cases.   ...

Comprehensive, informative and valuable content is crucial for your website. It gets more and more people to your webpages. But that doesn’t mean it will rank well in the search results. If your content is not structured well and doesn’t cover targeting keywords, the chances of it appearing in the search engine results are very low. So, your role is to not only make your content incredibly good but at the same time structure it in a way that makes it easier for Google to identify & determine the value or the information you are sharing. One approach that has grown insanely popular is the c...

After auditing hundreds of websites, we, at Webplanners , realised that there are common SEO mistakes that the majority of website owners make (obviously unknowingly), that can drastically harm website and business as well. It’s common for website owners to think that if they simply list hundreds or thousands of products on an eCommerce store, the traffic and search rankings will start to improve. But the hard reality is, it won’t. It will not get you any organic traffic or search ranking. And even if it happens, it may take years; hence you need to optimise as soon as you can. So, here’s a li...

Millions and millions of businesses, regardless of their size & industry, use Google Analytics to get insights as to what’s happening on their website. They use it to know about the traffic sources, customer behavior, time spent on site, bounce rate, etc. In this competitive world, insights from analytical tools such as Google Analytics are crucial for every business. With more and more companies exploring online opportunities, using analytical tools becomes vital. For most of the marketers, keeping up with the latest Google Analytics trends and improving their use  of analytics is a top p...